As appeared in the Presence Pointers column of the August 2008 issue of “Business Watch” magazine.
Are you plugged into the blogosphere? Do you follow bloggers you enjoy reading, and maybe even participate on their blogs by sharing your comments? Has your company built up a following with its own blog? If not, then you may have some catching up to do.I’m sure some of you have just come to the realization that you need a website, so hearing that you need a blog may not leave you dancing for joy. The good news is, depending on your business, Web site needs, target audience and goals, you might decide that your Web site should in fact, just be a blog. Continue reading “Being Blog Worthy”