Google Says Smartphone Sites Aren’t Mobile

My latest article at Practical Ecommerce, read it in full here.


Perhaps you’ve noticed the lack of mobile sites in your mobile search results. Most likely you’re using a smartphone. The two are closely related, and bode poorly for ecommerce companies focusing search-engine-optimization resources on their smartphone sites. In a recent question-and-answer session, Google’s John Mueller, webmaster trends analyst, highlighted the core challenge: Smartphone content is not “mobile” content by Google’s definition.

According to Mueller, as quoted in Search Engine Roundtable, “You need to differentiate between smartphone and traditional mobile (WAP/WML/iMode) pages (and this is something that confuses quite a lot of people). Traditional mobile pages need to be in a special format for those devices, and they will be crawled and indexed separately (with Googlebot mobile).”

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Originally posted on Web PieRat.