It's about your identity
As appeared in the Presence Pointers column of the February 2009 issue of “Business Watch” magazine.
Last month we started down the path to social media and setting into motion some tactics that could make 2009 an unbelievable year for you by going over some of the Social Media Networking Fundamentals. Now, it really gets interesting as we roll up our sleeves and take a gander at some of the venues to explore. Continue reading “Exploring Social Networking Sites”
As appeared in the Presence Pointers column of the January 2009 issue of “Business Watch” magazine.
As we kick off a new year, I thought this would be a good time to open our horizons to new frontiers. What hopefully makes this particularly exciting is that it isn’t dependent on how elaborate or simple your Web site is, or in fact, whether you even have a site yet. For those who have been feeling behind the times because they haven’t made the leap onto the Web yet, this is a way to get out on the leading edge.
What I’m talking about is social networking. You may have also heard related phrases like “Web 2.0” or “social media.” In fact, if you created your LinkedIn profile after the “Are You Linked In?” article — way to go — then you’ve already been dipping your toe in the social waters. Continue reading “Social Media Networking Fundamentals”
As appeared in the Presence Pointers column of the June 2008 issue of “Business Watch” magazine.
The Web has opened up a whole new world for individuals and businesses alike. Today, anyone can have a Web presence, can access information, can make purchases, and can interact with others online. This last bit is particularly exciting though.
Who would have ever guessed that the Web, a tool that allows us to do all these things without ever having to leave our homes or offices or come face to face with another individual, would become a major social arena? Yet the “social media” sector is growing in leaps and bounds, connecting people of all ages and interests. Continue reading “Are You Linked In?”
As appeared in the Presence Pointers column of the August 2008 issue of “Business Watch” magazine.
Are you plugged into the blogosphere? Do you follow bloggers you enjoy reading, and maybe even participate on their blogs by sharing your comments? Has your company built up a following with its own blog? If not, then you may have some catching up to do.I’m sure some of you have just come to the realization that you need a website, so hearing that you need a blog may not leave you dancing for joy. The good news is, depending on your business, Web site needs, target audience and goals, you might decide that your Web site should in fact, just be a blog. Continue reading “Being Blog Worthy”
Originally published at “InsideSEM.com” in October, 2007.
Forget ocean sunsets, waterfalls, castles, and ancient cathedrals, those four words may make for the best postcard you’ll ever receive. If you haven’t received this postcard, or an automated phone call from your friends at Google Local, then let me tell you what you are missing.
Location-based and local search can be a powerful tool for any business, yet many businesses and websites don’t fully utilize this resource. Whether looking for a nearby wine café or wineries to visit for a vacation in Sonoma, these are considered local search. If you haven’t focused some of your web presence efforts on local search, then you may never know what business you missed out on. And as mobile search grows as the numbers of mobile phone users with web access on their phones grows, the importance of local search will grow exponentially as well.
So what can you do to improve your “local” presence? Continue reading “Greetings from Google Local!”