SEO Report Card: MotoGP Store, Part 2


Excerpts from my latest article at Practical eCommerce: “SEO Report Card: MotoGP Store, Part 2.”

The MotoGP Store volunteered for an SEO Report Card. This is the second installment of my analysis of that site. In “Part 1,” I reviewed the home page and category pages, internal navigation, HTML templates, title tags and keyword choices on, again, The MotoGP Store. Now I’ll look at URLs and duplicate content, indexation, internal linking, inbound links and the store’s international SEO aspects.

I’d love to see this site implement some of the best practices discussed here, measure the impact, and write another “SEO Report Card” in a year or so. While the site is dominating the major phrases, it doesn’t seem to be doing as well on the long tail phrases for risers and specific products. It’s likely that SEO best practices around navigation, category landing pages and internal linking could improve the long tail while retaining the strong hold the site already has on the trophy terms for the MotoGP merchandise niche.

Read the article in full at Practical eCommerce »

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A Yarn about SEO and the Launch of Hobby Lobby’s New Ecom Site

I joined a knitting circle tonight at my local yarn shop / framing gallery Woodland Studios in historic downtown Stoughton, WI. Like the world of SEO, knitting has a language all its own … one that I don’t fully understand yet. I showed up with my tangled wad of yarn from big box Hobby Lobby, and all those nice ladies (and one man) with boutique yarn and fancy patterns welcomed me with open arms. While feeling warm and fuzzy and needlessly self conscious about my Hobby Lobby yarn, I suddenly realized: 1) I want to give Woodland Studios a link; and 2) I haven’t properly welcomed Hobby Lobby to the commerce world.


Launching a new site is one of the most nerve wracking projects for an SEO professional. Let’s have a walk through of their virgin site’s initial SEO, shall we?

Continue reading “A Yarn about SEO and the Launch of Hobby Lobby’s New Ecom Site”