Three Steps to Better Search Rankings

My latest on NBC 5 Chicago’s Inc. Well: “How to Get Better Search Rankings“

Optimizing a site’s title tags is one of the simplest and most effective actions you can take to improve a site’s search engine optimization. Many content management systems create default title tags based on the site’s name and the page’s name, in that order. Others smear a single title tag on every page across large sections of the site. Depending on how suboptimal the title tags are today, optimizing them could have a real impact on a site’s organic search performance.

• Step One: Keyword Research
• Step Two: Review Analytics
• Step Three: Optimize Title Tags

Read the whole article with details on each step at “How to Get Better Search Rankings.”