Using User Language: UGC and SEO

Excerpts from my latest article at Resource’s weThink blog: “Using UGC to Benefit SEO.”


User-generated content (UGC) and search engine optimization (SEO) are a match made in heaven. SEO is done by marketers and can fall prey to same language issues that caused the site to perform poorly in organic search in the first place. But UGC is created by customers and uses the real-world language that other customers and searchers are likely to use.

“Why, is that our new ‘Zip-front Sweatshirt-Black-With Hood?’” asks the marketer.

“No,” replies the puzzled customer. “It’s a “black hoodie.’”

So while the marketer busily optimizes for the product name, the customer logs on to write a review about the great new “hoodie” he just bought.

That review, a free bit of UGC gold, contributes to the keyword theme of the page and begins to send “hoodie” relevance signals. The more customers write reviews, the stronger the signals become.

Read the article in full at Resource’s weThink blog »

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Originally posted on Web PieRat.

2 Replies to “Using User Language: UGC and SEO”

  1. Please help me in this….

    in keyphrases searches i found that some of the local monthly search value is just noted as “-“. Can i use that Kp? or to leav it?

    1. Hello Manu. The “-” means that Google reports zero searches per month for that keyword phrase. Yes, you can still use that keyword phrase, but understand that it is likely to drive little or no organic search traffic.

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