About Identity Developments LLC

Digital Marketing Consultancy

Identity Developments LLC is a digital marketing consultancy with a focus on SEO (search engine optimization) and web analytics. We believe that every digital marketing program should have these two core elements at their foundation.

Web analytics provides a portal for insights to shape or reshape your marketing strategy, even extending beyond just digital marketing. Businesses today have a wealth of data at their fingertips, yet it often goes un- or under-utilized.

SEO, as one of the purest forms of pull marketing, is the second core element that every business needs to address. While no busy can rely on one marketing channel and we certainly wouldn’t recommend relying solely on organic search, it often presents one of the greatest, most scalable, and affordable of marketing channels for businesses to build out over the long run.

The gains of SEO may not be achievable as quickly as other pay-to-play marketing channels, but when done properly, those gains may stand the test of time long after the efforts are paid for. SEO efforts are often far-reaching compared to the efforts made in other marketing channels because they are often more customer-centric in nature and provide complementary value to your other marketing efforts.

As a consultancy, our primary focus is on evaluation and analysis, leading to insights and strategy development, followed by education. As an agency though, we can also assist those clients who are also in need of strategy implementation.

Experience You Can Trust

While Identity Developments is small, you get direct access to experienced professionals who are actually working on your program. There are no junior SEO’s, specialists, or interns that your program will be delegated to, nor is your program contracted out.

Combined, we bring over 30 years of digital marketing experience in both in-house and agency roles, working with over 100 clients. We have worked with micro-businesses as well as global brands and enterprise level clients. We have consulted on various website types, from ecommerce to online publishers to basic brochureware sites, in both the B2B and B2C spaces.

Learn more about the history of Identity Developments LLC.

Brian R. Brown, President & Founder

Brian R. Brown

Follow Brian on Twitter.   View Brian R. Brown's profile on LinkedIn.

Prior to forming Identity Developments, Brian served in marketing and sales positions within two divisions of Newell Rubbermaid, Inc., a FORTUNE 300 global manufacturer and marketer of consumer packaged goods and commercial products. In addition to managing a product category with sales in excess of $60million, these positions yielded valuable experiences & skills:

  • new product development
  • product line management
  • business to business marketing
  • business to consumer marketing
  • project management
  • product pricing
  • competitive analysis
  • consumer research
  • literature development
  • training

This unique background provides clients with the opportunity to tap into a unique perspective, experiences, and skill set that extends far beyond just SEO or even digital marketing.

Outside of Identity Developments Brian also:

  • Served as Director, Search Marketing for SilkRoad Technology, an international provider of SaaS HR Talent Management Solutions
  • Held leading roles with top search marketing agencies, Netconcepts and Covario / Rio SEO
  • Served as a counselor with the Madison, WI chapter of SCORE
  • Wrote the monthly Presence Pointers column for BusinessWatch magazine.
  • Past contributor at Multichannel Merchant, MOZ (formerly SEOmoz), & Searchlight (part of the CNET Blog Network)
  • Former instructor and presenter for the American Marketing Association’s marketing workshops and the Lindsay, Stone & Briggs Brandworks University

Brian has had the pleasure of consulting with notable brands including Samsung USA, Allen Edmonds, American Girl (Mattel), Manitowoc Foodservice Group, Urban Outfitters, Conney Safety Products, Onlineshoes.com, Cooking.com, Nordstrom, Café Press, REI, Thompson Cigar, Hanes Brands, and more.

Jill Kocher Brown, Vice President

Jill Kocher Brown

Follow Jill on Twitter.   View Jill Kocher Brown's profile on LinkedIn.

Organic search (SEO) is my love. In an industry full of theory & gray areas, I strive to find concrete, relevant data. Decisions without data are stabs in the dark. Inaction kills progress, especially in digital marketing. Listen to the data, it speaks the language of success.

I climbed the ladder in the online marketing department at Intel doing everything from hands-on development to online operations management to global online process and branding training.

In 2000 I hopped to the Midwest to be closer to family and stumbled into a new career in search marketing – specifically SEO. I’ve been working in SEO ever since, managing programs for clients like shoes.com, Ann Taylor, Bush’s Beans, Groupon, and many more.

I firmly believe that each of us is responsible for our own happiness. Because I am driven to spend the majority of my waking hours working, I must create a satisfying, productive, challenging, successful role for myself from whatever raw materials I am given to work with (or can otherwise acquire).

I peer reviewed books at O’Reilly Media (“The Art of SEO” and “Mastering Search Analytics”), wrote for Multichannel Merchant, and am a Contributing Editor for Practical Ecommerce.


“To exceed client expectations, to deliver the greatest value, and to always serve our client’s best interests in achieving what matters most.” Of course there are many more things that could be said, but clients have already said it better…

I’ve been a business owner for 4+ years. I have worked for and on behalf of numerous organizations over my 20+ year career. I think it is very safe to say that I know talent and dedication when I see it. I saw that, and more, working with Brian Brown and Identity Developments. Simply put, no other organization could possibly serve you the way Identity does. Always available, always on-time, always innovative, always thinking about how to enhance, improve, shine! Suffice it to say when I’m picking my “team” for a successful business enterprise, Brian Brown will get my first telephone call. I’m sorry to report that you just don’t find Brian’s combination of skill & dedication these days. And, when you find it you certainly don’t forget. Hands down, Brian & Identity were simply the best service organization I have ever worked with.

Rick Winch
Campaign Manager Joseph Sommers for Wisconsin Supreme Court,

Owner Glacier Consulting Group, LLC

Brian is extremely professional and knowledgeable— he teaches me something new each time we meet. I enjoy working with him and would absolutely recommend him to any other business out there!

DeAnne Boegli
Owner Relevé

I wanted to compliment you and your company on your contributions to Krupp General Contractors, LLC website project. You deserve special thanks for your cooperative manner, the prompt attention to detail and coordination of information from many sources.

Betsy Freiburger
Project Manager Krupp General Contractors

What I like best is your character that fills the whole business with a good spirit. You are so willing to do whatever it takes.

Alexandra Pregitzer
Barn Manager Winterhorse Park

Thank you for the wonderful website you created for my business. Our meetings to give you pictures for scanning where helpful as you explained various ideas and techniques of website development that would be implemented in my site. Thank you again for getting my business on the world wide web.

Nancy Froncek
Owner Professional Kitchen