Originally published for the Marketing Pilgrim SEM Scholarship Contest.
The web has had an incredible impact on nearly every aspect of our lives. It has changed the way we do things and even the way business is done. The 4 Ps of the Marketing Mix have been fundamental basics in business for decades. Here are 4 new Ps that every smart marketer needs to be aware of. Time to go back to school and learn the new fundamentals, the Internet Marketing 4 Ps 2.0.
If you ever took a class in marketing, read a book on marketing or watched the movie Jerry Maguire, then you’ve at least been exposed to the 4 Ps of marketing. You may not be able to name them off the top of your head, but that will just make learning the new 4 Ps even easier. The new 4 Ps have grown out of the Internet and search engine marketing, but their influence will surely cross over as the line between online and offline continues to blur.
The 4 Ps have served as a foundation of almost all marketing efforts for decades. The 4 Ps aren’t going away, but thanks to the web, there are 4 new Ps that may be far more instrumental in your success or failure, especially online. Before we compare the old to the new, there are two more Ps that play a pivotal role in understanding the shift from 4 Ps to 4 Ps 2.0. Continue reading “New 4Ps of Marketing…4 Ps 2.0”