As appeared in the Presence Pointers column of the March 2008 issue of “Business Watch” magazine.
Economy got you down? Talk of recession and overall uncertainty keeping you up at night? If you said yes, you can at least take comfort in knowing that you aren’t alone. But the real question is, “what does this mean for your Web presence?”
The thought might surprise you, but possibly now more than ever, your Web focus should be stronger than ever. Let’s take a look at what this economic condition might mean and how we can best position ourselves.
Don’t panic. No deep macroeconomic discussion here. Essentially we are talking about an economic period of negative output — whatever that means. What it means to us is we are going to be more cautious with our money.
Let’s take a look at how we can use our Web presence to address some of the key recessionary thought drivers. Continue reading “Realizing Recessionary Gains”