As appeared in the Presence Pointers column of the November 2007 issue of “Business Watch” magazine.
What is your website? Is it a marketing tool? Is it a sales tool? Is it a source of information? These are important questions, but they aren’t the most important question you should be asking. There are six fundamental questions, (who, what, when, where, why, and how) and there is a reason why “who” is the first question. Without “who?” the other questions just aren’t as important anyway.
Unfortunately, many websites answer this first question wrongly. So what’s the correct answer? Let me give you a hint…it’s not about you. You may develop, manage, and even pay for your site, but it’s your target customers’ or potential customers’ site. If you doubt this-seriously, when was the last time you visited your own website anyway? Continue reading “It’s Not About You”