Month: October 2007

As appeared in the Presence Pointers column of the October 2007 issue of “Business Watch” magazine.

Last month we started a discussion on reputation management, specifically, one aspect called reputation monitoring. Reputation monitoring is really the task of keeping our eyes and ears open and setting up automated information delivery networks to help with monitoring what is being said about us online. Already it is probably coming to you, the question of what to do now that you’ve “monitored?”

Reputation protection, or “reputection” if you will, is the ever important other half of reputation management. How we handle the negative information we come across during our monitoring can however, have an even more damaging and negative impact than the original information. Continue reading “Reputection: Protecting Your Online Reputation”

As appeared in the Presence Pointers column of the September 2007 issue of “Business Watch” magazine.

Would you be surprised to learn that you have a web presence already, even if you don’t have a website? Of course, you should have a website already anyway… perhaps this will give you another reason for doing so.

Reputation monitoring is an area of growing importance thanks to the ease of publishing on the web. Reputation monitoring isn’t just for businesses, but is equally important for non-profit organizations, clubs, groups, as well as individuals. Monitoring your reputation is all about knowing what’s being said, where it’s being said, and by whom.

The web has raised the bar all around—making it even easier for those who want to express their thoughts or opinions about you, both good and bad. The benefits and power of the web isn’t just for those expressing those opinions and over the next few paragraphs, you’ll at least get started down the path of reputation monitoring. Continue reading “Got a Rep to Protect? – Reputation Monitoring”