As appeared in the Presence Pointers column of the September 2007 issue of “Business Watch” magazine.
Would you be surprised to learn that you have a web presence already, even if you don’t have a website? Of course, you should have a website already anyway… perhaps this will give you another reason for doing so.
Reputation monitoring is an area of growing importance thanks to the ease of publishing on the web. Reputation monitoring isn’t just for businesses, but is equally important for non-profit organizations, clubs, groups, as well as individuals. Monitoring your reputation is all about knowing what’s being said, where it’s being said, and by whom.
The web has raised the bar all around—making it even easier for those who want to express their thoughts or opinions about you, both good and bad. The benefits and power of the web isn’t just for those expressing those opinions and over the next few paragraphs, you’ll at least get started down the path of reputation monitoring. Continue reading “Got a Rep to Protect? – Reputation Monitoring”